Why the Annual Physical Is Failing Too Many People — and How the Executive Physical Is Changing That

Why the Annual Physical Is Failing Too Many People — and How the Executive Physical Is Changing That

Every year, millions of Americans walk into their doctor’s office for their “annual physical.” They’re weighed, have their blood pressure taken, answer a few questions about their lifestyle, and get a handful of routine lab tests.

If everything looks “normal,” they’re told they’re healthy.But too often, that sense of reassurance is tragically misleading.

Many of us have known — or been haunted by the story of — someone who was told they were fine after their annual checkup, only to later be diagnosed with advanced cancer or suffer a sudden heart attack or stroke. These are not rare exceptions; they’re painful reminders of the gaps in traditional preventive care.

The Problem with the Standard Annual Exam

Today’s annual physical has changed little in decades. Most include:

  • Basic bloodwork (lipid panel, metabolic panel, and sometimes thyroid)
  • A brief head-to-toe physical exam
  • A standardized questionnaire to assess risk for cancer, cardiovascular disease, and infectious illness

This model can identify obvious disease — but it often fails to detect silent, early-stage conditions that cause the most devastating outcomes. Heart disease, cancer, and neurodegenerative disorders often progress quietly for years before causing symptoms. By the time they’re discovered, treatment options are limited and outcomes are worse. And the truth is, it’s not entirely the physician’s fault.

How the Healthcare System Itself Fails Preventive Care

Due to today’s insurance reimbursement models, physicians are under increasing pressure to see a high volume of patients each day just to keep their practices viable. This means shorter appointment slots, minimal time for conversation, and often no hands-on physical examination at all. Patients describe feeling like they have 15 minutes to fit a year’s worth of health concerns into one visit.

Physicians, meanwhile, are often rushing to meet quotas, check boxes on quality measures to try and maximize insurance reimbursement, leaving little time for true prevention, education, or deeper evaluation.

The result?

  • Missed warning signs
  • Deferred or denied advanced testing
  • Frustration for both patient and doctor

This system rewards volume, reactive care — and it’s costing people their health.

The Systemic Barriers to Better Screening

Even when patients ask for more comprehensive testing, they often hit a wall. Doctors frequently respond with phrases like:

“Insurance won’t cover that.”
“You don’t meet the criteria.”
“You’re healthy — you don’t need this.”

Those statements aren’t wrong from an insurance standpoint — but they miss the bigger picture. If you’re proactive about your health, you shouldn’t have to wait until something is wrong to get deeper insight into your body. That’s why Drs. Joe and Rachel Dhani founded House of Valor Concierge Medicine — to remove those barriers and bring comprehensive, proactive care directly to patients who value clarity, longevity, and performance.

Introducing the Executive Physical: A New Standard for Preventive Medicine

The Executive Physical at House of Valor was designed for high-performing individuals who expect more than a quick exam and a basic lab panel. It’s a comprehensive, data-driven assessment that uncovers early signs of disease, evaluates functional performance, and builds a clear roadmap for long-term wellness.

1. Full-Body MRI – Early Detection, Redefined

The cornerstone of the Executive Physical is the AI-enhanced full-body MRI, which scans the head, neck, spine, chest, abdomen, and pelvis without radiation exposure. This imaging can detect:

  • Early-stage cancers before symptoms appear
  • Aneurysms and vascular abnormalities
  • Organ dysfunction or structural changes
  • Spinal and joint degeneration

It’s a comprehensive look inside your body, designed to find what traditional testing can’t.

2. Coronary Calcium CT – Revealing Hidden Cardiovascular Risk

Heart disease remains the leading cause of death in the U.S., often striking without warning. A routine cholesterol panel can’t tell the full story.

The CT Coronary Calcium Score, included in the Executive Physical, uses low-dose radiation to detect both calcified and non-calcified plaque in the coronary arteries while also providing a deeper visualization of heart and lung health.

This scan provides clarity about your true heart attack and stroke risk — often years before symptoms arise. Recently, one of Dr. Dhani’s patients with normal labs and no symptoms was found to have early-stage lymphoma on his scan. Because it was caught early, he received prompt treatment and is now thriving.

3. Advanced Bloodwork – Beyond the Basics

Routine blood panels only tell part of the story. The Executive Physical expands testing to include:

  • Lipid and inflammation markers
  • Hormone and thyroid function
  • Micronutrient and metabolic health panels
  • Glucose regulation
  • Urinalysis

This deeper insight helps uncover hidden drivers of fatigue, inflammation, and disease — giving you a blueprint to take control of your health trajectory.

4. EKG and Functional Performance Assessment

Every Executive Physical includes an electrocardiogram (EKG) to evaluate heart rhythm and electrical activity, paired with a functional movement, posture, and neurological assessment performed by our chiropractic physician. This integrative approach combines medical and biomechanical insight to ensure your body functions optimally — inside and out.

5. Comprehensive Review and Personalized Plan

Once testing is complete, our medical and chiropractic team reviews your results together to create a personalized, actionable plan. This is not a template or printout — it’s a data-backed, integrative health roadmap unique to you. You leave not just with results, but with clarity, direction, and an advocate for your ongoing wellness.

Transparent, Accessible Pricing

At House of Valor, we believe access to advanced preventive care shouldn’t be restricted by insurance limitations.

That’s why we offer transparent, à la carte pricing for both members and non-members:

Service

Member Price

Non-Member Price

Executive Physical (Comprehensive Package) $1,999 $2,999
Full-Body MRI $1,599 $1,899
CT Coronary Calcium Score $449 $549
Advanced Bloodwork Panel $375 $499
Medical Physical Exam &
Electrocardiogram (EKG)
Included in both member and non-member Executive Physicals
Chiropractic Mobility, Posture & Neurological Assessment Included in both member and non-member Executive Physicals
Doctor Review & Personalized Next Steps Included in both member and non-member Executive Physicals

Members also receive coordinated follow-up, same-week scheduling, and continuous access to our concierge care team.

Why the Executive Physical Matters

The Executive Physical exists because far too many people are doing “everything right” — exercising, eating well, getting their annual physical — yet are still blindsided by disease.mRoutine care doesn’t always detect risk. It confirms the absence of symptoms.

But health is not defined by the absence of disease — it’s defined by awareness, prevention, and proactive choices.
Drs. Joe and Rachel Dhani built this program for those who believe that knowledge is power — for leaders, executives, athletes, and anyone determined to live intentionally and take control of their health.

A Smarter Way to Start 2026

As we approach a new year, there’s no better time to invest in yourself.
The Executive Physical provides:

  • Clarity — a complete, data-driven understanding of your health
  • Confidence — early detection and prevention strategies
  • Control — a personalized roadmap for your long-term wellness

Don’t let the limits of insurance or rushed appointments dictate your care. You deserve time, attention, and a full picture of your health.

5.0
Based on 11 reviews
powered by Google
Carolyn Thomas profile pictureCarolyn Thomas
00:41 17 Sep 25
Thank you for your personalized care and giving me the time to walk through my health concerns! You truly listened. I feel like you care for me as both a person and patient and want to empower me to learn how to improve my health in my own routines and rhythms.
Rachel Andrews profile pictureRachel Andrews
01:06 13 Sep 25
I experienced such genuine care with Dr. Dhani. They listened so intently to my needs and gave me the care I needed. Professional, kind, and thorough. Would recommend to anyone looking for quality care.
M. Hannah Reimer profile pictureM. Hannah Reimer
21:12 11 Sep 25
I’ve had the privilege of being under the care of Dr. Rachel Dhani, and I emphasize the word ‘care’ because it truly defines her approach. In a healthcare system that often feels rushed, impersonal, and quick to offer surface-level solutions, Dr. Dhani stands out for her deep compassion, attentiveness, and genuine concern for her patients' well-being.
While I haven’t yet been treated by Dr. Joseph Dhani, I’ve had the opportunity to connect with him in conversation. It’s clear that he shares the same warmth, integrity, and patient-centered values as Dr. Rachel Dhani.
House of Valor is a rare and much-needed space in today’s healthcare landscape as it prioritizes holistic care and truly listens. I’m so grateful this practice exists, and I hope it represents the future of healthcare.
Thomas McSpadden profile pictureThomas McSpadden
19:52 11 Sep 25
We receive great care and attention. They really care about your overall health, and listen to give the best prognosis and treatment.
Brooklyn Powell profile pictureBrooklyn Powell
16:24 11 Sep 25
Doctors Rachel & Joe Dhani are skilled, trustworthy, professional doctors whose attention to care & detail makes you feel like family. I highly recommend them to anyone wanting personal medical care where you feel heard, prioritized & in great hands.
preston west profile picturepreston west
13:49 11 Sep 25
My experience at House of Valor has been outstanding. The care I’ve received from both the medical and chiropractic team has been thorough, professional, and compassionate. Scheduling appointments is simple and convenient, and I always feel well taken care of from the moment they arrive. I truly trust the team at House of Valor with my health and well-being.
Alyssa Mendez profile pictureAlyssa Mendez
01:12 11 Sep 25
I’ve been treated by doctors Rachel and Joe Dhani, and they are not only skilled professionals, but also such an endearing couple you quickly grow to love and trust. They are passionate about delivering the highest level of care to their patients and bringing healthcare to their doorstep. I highly recommend their practice to anyone in Tampa Bay who is serious about investing in their health and having greater access to their physician — especially if you’re a busy professional. You really can’t beat the convenience and wide breadth of services that they offer!
Corey West profile pictureCorey West
23:30 10 Sep 25
Dr. Rachel Dhani is very knowledgeable, caring and proactive. She truly cares about her patients. Dr. Joseph Dhani is also very knowledgeable and gentle with adjustments, effectively helping my migraines and neck pain. Both get an A+!
Susan Shelley profile pictureSusan Shelley
20:11 10 Sep 25
Abby Dhani profile pictureAbby Dhani
20:02 10 Sep 25
I’ve had an exceptional experience with House of Valor. The providers truly believe in personalized care, always taking the time to listen and address every concern thoroughly. Appointments are never rushed, and the attention to detail is unmatched. Having 24/7 access for chiropractic care, routine care, questions or urgent needs has given me real peace of mind. The convenience of having them come to me makes it so much easier to prioritize my health. All of the staff are friendly, professional, and scheduling is always smooth. The entire experience feels proactive, attentive, and patient-centered. Implementing concierge medicine has been one of the best decisions I’ve made for my health.
Integrated Chiropractic Care in Tampa Bay: Restoring Motion, Improving Function, and Preventing Future Pain

Integrated Chiropractic Care in Tampa Bay: Restoring Motion, Improving Function, and Preventing Future Pain

When most people think about chiropractic care, they picture relief from back or neck pain. But at House of Valor, our chiropractic care goes far deeper — addressing not just pain, but the root causes of poor movement and whole-body imbalances that can impact your entire well-being.

Why Chiropractic Care Matters

Your spine is more than just a stack of bones — it’s the housing for your nervous system, which controls how your body moves, feels, and functions. When the spine is misaligned or restricted, nerve communication can be disrupted. Over time, this can lead to painful conditions, chronic stiffness, poor posture, and even systemic issues.

Our chiropractic philosophy focuses on removing the interference — the subtle blocks that keep your body from functioning optimally — so you can move better, recover faster, and prevent future injury.

The Small and Big Traumas That Affect Your Spine

Not all spinal issues come from a major event like a car accident. In fact, many problems develop slowly over time:

  • Micro-traumas – Sleeping in a bad position, sitting too long at a desk, staring down at your phone (“tech neck”), carrying a heavy bag
  • Repetitive strain – Staring at computer screens, improper lifting, or daily habits that create tension and imbalance
  • Major events – Car accidents, sports injuries, or falls that cause whiplash or sudden spinal damage

Ignoring these stressors allows them to accumulate over time, often leading to sciatica, osteoarthritis, disc injuries, headaches/migraines, mobility issues, and even decreased general performance — whether at work, in the gym, or in daily life.

House of Valor’s Integrated Approach

At House of Valor, we combine the best of modern medicine and chiropractic care under one roof — a unique, integrated concierge model you won’t find anywhere else in Tampa Bay.

Our chiropractic care includes:

  • Hands-On Adjustments – Precise, manual techniques to restore normal joint motion and relieve compression on the spine.
  • Instrument-Assisted Adjustments – Gentle, targeted methods ideal for patients who prefer a lighter touch or are recovering from acute injury.
  • Postural Correction – Identifying dysfunctional patterns that lead to pain before they become major issues through corrective exercises and medical devices.
  • Personalized Plans – Coordinating with our medical team to address inflammation, muscle imbalances, and overall wellness.

This proactive approach doesn’t just help you recover from pain — it helps you stay ahead of future problems, reduce your need for medications, and avoid unnecessary imaging or surgery.

The Concierge Advantage

Because we operate as a concierge medical practice, our chiropractic services are designed for convenience and personalization:

  • House calls to receive treatment in the comfort of their home
  • Same-day and next-day appointments if a new injury should arise
  • Unlimited access to your care team by phone, text, or email
  • Longer visits with plenty of time to answer your questions and guide you through exercises or lifestyle changes

This level of access means faster relief, fewer missed workdays, and less money spent on emergency or urgent care visits.

Why Patients Love Our Chiropractic Care

Our patients often tell us that regular chiropractic care keeps them performing at their best — whether they’re athletes, busy professionals, or parents keeping up with kids. They experience fewer headaches, better sleep, improved flexibility, and a greater sense of confidence over their wellness.

Take the First Step Toward Living Your Best Life

Your spine and nervous system are too important to leave unchecked. Don’t wait for pain to become severe before seeking care. Whether you’ve had a recent injury, deal with recurring back or neck tension, or simply want to move and function better — our integrated chiropractic and medical team is here to help.

 

5.0
Based on 11 reviews
powered by Google
Carolyn Thomas profile pictureCarolyn Thomas
00:41 17 Sep 25
Thank you for your personalized care and giving me the time to walk through my health concerns! You truly listened. I feel like you care for me as both a person and patient and want to empower me to learn how to improve my health in my own routines and rhythms.
Rachel Andrews profile pictureRachel Andrews
01:06 13 Sep 25
I experienced such genuine care with Dr. Dhani. They listened so intently to my needs and gave me the care I needed. Professional, kind, and thorough. Would recommend to anyone looking for quality care.
M. Hannah Reimer profile pictureM. Hannah Reimer
21:12 11 Sep 25
I’ve had the privilege of being under the care of Dr. Rachel Dhani, and I emphasize the word ‘care’ because it truly defines her approach. In a healthcare system that often feels rushed, impersonal, and quick to offer surface-level solutions, Dr. Dhani stands out for her deep compassion, attentiveness, and genuine concern for her patients' well-being.
While I haven’t yet been treated by Dr. Joseph Dhani, I’ve had the opportunity to connect with him in conversation. It’s clear that he shares the same warmth, integrity, and patient-centered values as Dr. Rachel Dhani.
House of Valor is a rare and much-needed space in today’s healthcare landscape as it prioritizes holistic care and truly listens. I’m so grateful this practice exists, and I hope it represents the future of healthcare.
Thomas McSpadden profile pictureThomas McSpadden
19:52 11 Sep 25
We receive great care and attention. They really care about your overall health, and listen to give the best prognosis and treatment.
Brooklyn Powell profile pictureBrooklyn Powell
16:24 11 Sep 25
Doctors Rachel & Joe Dhani are skilled, trustworthy, professional doctors whose attention to care & detail makes you feel like family. I highly recommend them to anyone wanting personal medical care where you feel heard, prioritized & in great hands.
preston west profile picturepreston west
13:49 11 Sep 25
My experience at House of Valor has been outstanding. The care I’ve received from both the medical and chiropractic team has been thorough, professional, and compassionate. Scheduling appointments is simple and convenient, and I always feel well taken care of from the moment they arrive. I truly trust the team at House of Valor with my health and well-being.
Alyssa Mendez profile pictureAlyssa Mendez
01:12 11 Sep 25
I’ve been treated by doctors Rachel and Joe Dhani, and they are not only skilled professionals, but also such an endearing couple you quickly grow to love and trust. They are passionate about delivering the highest level of care to their patients and bringing healthcare to their doorstep. I highly recommend their practice to anyone in Tampa Bay who is serious about investing in their health and having greater access to their physician — especially if you’re a busy professional. You really can’t beat the convenience and wide breadth of services that they offer!
Corey West profile pictureCorey West
23:30 10 Sep 25
Dr. Rachel Dhani is very knowledgeable, caring and proactive. She truly cares about her patients. Dr. Joseph Dhani is also very knowledgeable and gentle with adjustments, effectively helping my migraines and neck pain. Both get an A+!
Susan Shelley profile pictureSusan Shelley
20:11 10 Sep 25
Abby Dhani profile pictureAbby Dhani
20:02 10 Sep 25
I’ve had an exceptional experience with House of Valor. The providers truly believe in personalized care, always taking the time to listen and address every concern thoroughly. Appointments are never rushed, and the attention to detail is unmatched. Having 24/7 access for chiropractic care, routine care, questions or urgent needs has given me real peace of mind. The convenience of having them come to me makes it so much easier to prioritize my health. All of the staff are friendly, professional, and scheduling is always smooth. The entire experience feels proactive, attentive, and patient-centered. Implementing concierge medicine has been one of the best decisions I’ve made for my health.
Concierge Medicine: How Our Membership Complements Medicare

Concierge Medicine: How Our Membership Complements Medicare

At House of Valor, we believe healthcare should be personal, proactive, and convenient. Our concierge medicine membership offers exactly that—high-touch, individualized care for patients who want more time, access, and coordination with their physician.

Even if you are enrolled in Medicare Part A and B, our cash-based concierge membership serves as a complementary layer of care, giving you benefits that traditional Medicare alone may not provide. Here’s how:

Personalized Attention

With smaller patient panels, our physicians can spend more time understanding your unique health goals, lifestyle, and medical history. This means more thorough evaluations, tailored recommendations, and preventive strategies designed to keep you healthy beyond standard Medicare visits.

Coordinated Care and Advocacy

Navigating the healthcare system can be overwhelming. House of Valor acts as your advocate—coordinating referrals, monitoring chronic conditions, and communicating directly with specialists to ensure seamless care. Our concierge membership does not replace Medicare coverage but enhances it by providing high-touch coordination that Medicare often cannot.

Flexibility and Convenience

Unlike traditional office models, our membership allows same-day or next-day appointments, extended visit times, and direct access to your physician via phone, text, or email. This flexibility ensures your care is timely, personalized, and responsive to your needs.

Preventive and Lifestyle Medicine

Medicare covers many necessary services, but time constraints can limit preventive counseling, wellness planning, and lifestyle interventions. Through our concierge program, we focus on preventive health, functional optimization, and longevity, helping you stay active and vibrant for years to come.

How It Works with Medicare

  • House of Valor membership is cash-based, opt-out of insurance, and separate from Medicare.
  • Medicare Part A & B continue to cover hospitalizations, procedures, and standard physician visits.
  • Concierge care complements Medicare by filling the gaps: extended visits, rapid access, and personalized preventive care.

In essence, our membership gives you the best of both worlds: the security of Medicare coverage plus the benefits of a truly personalized healthcare experience.

5.0
Based on 11 reviews
powered by Google
Carolyn Thomas profile pictureCarolyn Thomas
00:41 17 Sep 25
Thank you for your personalized care and giving me the time to walk through my health concerns! You truly listened. I feel like you care for me as both a person and patient and want to empower me to learn how to improve my health in my own routines and rhythms.
Rachel Andrews profile pictureRachel Andrews
01:06 13 Sep 25
I experienced such genuine care with Dr. Dhani. They listened so intently to my needs and gave me the care I needed. Professional, kind, and thorough. Would recommend to anyone looking for quality care.
M. Hannah Reimer profile pictureM. Hannah Reimer
21:12 11 Sep 25
I’ve had the privilege of being under the care of Dr. Rachel Dhani, and I emphasize the word ‘care’ because it truly defines her approach. In a healthcare system that often feels rushed, impersonal, and quick to offer surface-level solutions, Dr. Dhani stands out for her deep compassion, attentiveness, and genuine concern for her patients' well-being.
While I haven’t yet been treated by Dr. Joseph Dhani, I’ve had the opportunity to connect with him in conversation. It’s clear that he shares the same warmth, integrity, and patient-centered values as Dr. Rachel Dhani.
House of Valor is a rare and much-needed space in today’s healthcare landscape as it prioritizes holistic care and truly listens. I’m so grateful this practice exists, and I hope it represents the future of healthcare.
Thomas McSpadden profile pictureThomas McSpadden
19:52 11 Sep 25
We receive great care and attention. They really care about your overall health, and listen to give the best prognosis and treatment.
Brooklyn Powell profile pictureBrooklyn Powell
16:24 11 Sep 25
Doctors Rachel & Joe Dhani are skilled, trustworthy, professional doctors whose attention to care & detail makes you feel like family. I highly recommend them to anyone wanting personal medical care where you feel heard, prioritized & in great hands.
preston west profile picturepreston west
13:49 11 Sep 25
My experience at House of Valor has been outstanding. The care I’ve received from both the medical and chiropractic team has been thorough, professional, and compassionate. Scheduling appointments is simple and convenient, and I always feel well taken care of from the moment they arrive. I truly trust the team at House of Valor with my health and well-being.
Alyssa Mendez profile pictureAlyssa Mendez
01:12 11 Sep 25
I’ve been treated by doctors Rachel and Joe Dhani, and they are not only skilled professionals, but also such an endearing couple you quickly grow to love and trust. They are passionate about delivering the highest level of care to their patients and bringing healthcare to their doorstep. I highly recommend their practice to anyone in Tampa Bay who is serious about investing in their health and having greater access to their physician — especially if you’re a busy professional. You really can’t beat the convenience and wide breadth of services that they offer!
Corey West profile pictureCorey West
23:30 10 Sep 25
Dr. Rachel Dhani is very knowledgeable, caring and proactive. She truly cares about her patients. Dr. Joseph Dhani is also very knowledgeable and gentle with adjustments, effectively helping my migraines and neck pain. Both get an A+!
Susan Shelley profile pictureSusan Shelley
20:11 10 Sep 25
Abby Dhani profile pictureAbby Dhani
20:02 10 Sep 25
I’ve had an exceptional experience with House of Valor. The providers truly believe in personalized care, always taking the time to listen and address every concern thoroughly. Appointments are never rushed, and the attention to detail is unmatched. Having 24/7 access for chiropractic care, routine care, questions or urgent needs has given me real peace of mind. The convenience of having them come to me makes it so much easier to prioritize my health. All of the staff are friendly, professional, and scheduling is always smooth. The entire experience feels proactive, attentive, and patient-centered. Implementing concierge medicine has been one of the best decisions I’ve made for my health.